Overview

Vineti creates advanced enterprise SaaS solutions for advanced therapies. We are a healthcare-tech company developing a cloud-based enterprise solution that enables biopharmaceutical and life science companies to provide next-generation personalized therapies safely, securely, seamlessly, and scalably. From the beginning, Vineti’s founders have understood the challenges innovators face in developing personalized therapies. We are removing these barriers with technology that integrates the end-to-end supply chain of the process. Our technology makes it possible for patients with cancer, genetic disorders, and other serious health conditions to receive these breakthrough therapies.

As a member of the Vineti team, we can promise you the opportunity to collaborate alongside smart and driven people, with endless opportunities to grow your many skills.

We are looking for a Platform Product Marketing Manager to join our team. In this role, you will lead all inbound and outbound marketing activities related to our enterprise Personalized Therapy Management® (PTM) SaaS platform and help empower our Commercial team to drive growth. You will be working closely with Marketing and Business Development leadership to further grow Vineti’s sales success and revenue growth through a variety of technology-related product marketing activities. We are looking for a results-oriented marketer to work on all aspects of our enterprise SaaS product marketing.

What you’ll be doing as a Platform Product Marketing Manager:

  • Work with our Product team to deeply understand and help inform our platform, products, and product roadmap at a technical level, and translate that technical knowledge into benefits for our market, our clients, and our users
  • Collaborate with Product Management, Marketing, Customer Success and Sales to develop marketing strategies, positioning and messaging for Vineti’s enterprise platform, product packages, and related offerings
  • Gather market intelligence and drive product-related market research — be an expert on our PTM platform buyers, users, and integration partners
  • Understand our buyers’ needs and product journeys, and develop buyer personas that reflect who our buyers truly are
  • Advocate enthusiastically across our company and our market — internally on behalf of our clients and externally on behalf of our PTM platform
  • Drive content for marketing campaigns and activity to support lead generation and sales activities
  • Craft and oversee a wide variety of product-related content (social, blogs, flyers, whitepapers, presentations, webinars, and others) with a narrative that is clear, engaging, and scalable across audiences
  • Test product marketing concepts, messaging, and materials to drive decisions based on market data
  • Measure the effectiveness of Vineti’s product marketing programs, report on ROI, and continuously improve and innovate based on metrics and market feedback
  • Perform other duties as needed
  • 5+ years in enterprise SaaS B2B product marketing, with a demonstrated track record of success that includes both new product releases and ongoing release cycles for existing products
  • Prior experience in life sciences, healthcare, or any regulated industry preferred
  • Proven ability to understand enterprise platforms at a technical level and translate that understanding into user benefits and market communications
  • Proven ability to both design and execute enterprise SaaS marketing campaigns, from high-level strategy down to detailed tactics
  • Demonstrated success with a wide range of enterprise SaaS marketing tactics, including but not limited to research-related tactics, content marketing (white papers, blogs, social media), and digital marketing activities
  • Familiarity with marketing automation platforms such as Pardot and Marketo, and web-based content publishing platforms such as WordPress
  • Strong writing and editing skills, driven by deadlines paired with high editorial efficiency
  • Deep familiarity with lead-gen activities and support for a sales organization, including a point-of-view on what makes high-quality and actionable collateral
  • Excellent analytical and problem-solving skills, including a proven track record of using market data/research and testing feedback to shape decision-making
  • Excellent written and verbal communication skills
  • Detail-oriented, proactive, flexible and able to handle multiple projects simultaneously
  • Strong demonstrated ROI-tracking skills with the ability to show what’s working and why
  • Comfort with a fast-paced environment and changing requirements

Vineti is proud to be an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Our goal is to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.

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