Overview

Position Description:

The Director of Product Management and Innovation leads the product lifecycle management for assigned brands/segments/needs including assortment choices, product positioning and innovation pipeline, with the goal of optimizing revenue, margin and working capital deployment. This position may have a direct report.

Responsibilities:

  1. Translates business/brand strategy into innovation and product strategy through the management of pricing, margin, product positioning, on-pack promotions and assortment, and the development and execution of a new product pipeline.
  2. Manages the lifecycle of products in assigned brand and/or need states to optimize volume and margin.
  3. Maintains a consumer-first focus and understands trade customers’ needs while developing and executing innovation and product management plans.
  4. Be the expert on assigned brand/need states/categories, their performance, the competition and the trends impacting them.
  5. Provides Marketing and Sales with insights on product key differentiators and messages in order to maximize distribution and sales.
  6. Acts as the connection between Sales, Marketing, R&D and Operations as it relates to product life-cycle management.
  7. Monitors product performance including consumer and customer feedback, COGS, margin and sales, and recommends plans to optimize.
  8. Identifies gaps in the portfolio and recommend plans to fill these gaps.
  9. Identifies opportunities to improve performance of focus SKU’s (e.g. improved claims, better packaging, etc.).
  10. Helps determine consumers’ needs and desires by identifying research opportunities; works with Insights team to request research.
  11. Facilitates inventory turnover and product availability by assisting with forecasting as it relates to product promotions and pricing changes.
  12. Provides information for management by preparing analyses, reports, and presentations.
  13. Manages workflow for direct reports by setting performance goals and providing as needed constructive feedback and coaching. Conducts hiring, training, counseling, and performance evaluations.
  14. Performs any other related duties as may be required.

Job Requirements:

  • Bachelor’s Degree in Business Administration, Marketing or related fields; MBA preferred
  • Minimum 8 years of experience in Consumer Packaged Goods (CPG) product management, brand management or innovation roles
  • Strong analytical and project management skills
  • Strong cross-functional leadership skills
  • Must be proficient with Word and Outlook
  • Must have working knowledge of Excel
  • Good written and verbal communication

Job Requirements:

  • Manage the innovation program (IT)
  • Develop innovation research best practices
  • Manage the budget designated for innovation
  • Transform and change culture to innovation
  • Engage and lead the innovation process
  • Incorporate technology into current innovation projects
  • Promote technical innovation opportunities to business partners
  • Help clients solve innovation related business challenges
  • Work with brand innovation leaders to insert platform/s into the individual brand innovation plans
  • Manage external vendors to facilitate innovation programming
  • Manage domain experts staffed to innovation initiatives
  • Owning responsibility for achieving annual innovation goals
  • Generate new ideas by deploying open innovation methods
  • Manage a roster of insights and innovation firms
  • Drive the experimentation and innovation strategy to execution
  • Enable business innovation through the creative use of technology
  • Assisting with innovation and learning back office duties
  • Maintain the governance model Lead innovation workshops
  • Oversee ongoing development and management of internal innovation platform
  • Work closely with the business teams to identify and formulate innovation opportunities Design the structure of innovation projects

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